Have you ever watched a video on YouTube and wondered how it got so popular? Ever wondered what went on behind the scenes of that viral TikTok clip? Viral videos are a phenomenon that have taken over the world in recent years. Creating one is no easy feat, but with some tips and insights, one could be on their way to creating the next big thing. In this blog, we’ll take a look at some of the essential factors that go into creating a viral video and some insights into its behind the scenes.

Step 1: Conceptualization 🧐

The first step to creating a viral video is coming up with a unique and exciting idea. This idea should be something that’s never been done before and will catch the attention of your target audience. Look for inspiration from the latest trends and news to create a fresh and innovative concept. Once you have your idea, start brainstorming creative ways to execute it.

A person holding a pen and notebook while brainstorming

Step 2: Planning 📝

Planning is a crucial step in creating a viral video. Start by creating a storyboard, a script, and a schedule. This will help keep the project organized and ensure it stays on track. Ensure each shot is well planned out and coordinate with the crew and talent to ensure each piece of the puzzle fits together.

A camera and clipboard representing the planning process

Step 3: Pre-production 🎬

During pre-production, the focus should be on obtaining necessary permits, equipment, and location. You’ll also need to make sure your talent is prepared and knows what they need to bring to the set. Do a test run of the shoot, so you can address any issues that may arise. This will save you valuable time once production starts.

A person setting up a camera and adjusting the lighting equipment

Step 4: Production 🎥

Once you’ve completed the pre-production stage, it’s time to begin filming. Keep your focus on getting all the shots needed and sticking to the schedule. Be sure to maintain frequent communication with the crew and talent throughout the day to ensure everything is on track. Take breaks as needed, but also stay focused on getting the shots.

A director giving directions to the cast and crew

Step 5: Post-Production 🎞️

Post-production is where the magic happens. Edit all the footage and add sound, music, and effects to give your video the pizzazz it needs to make it go viral. Take your time with this step as it’s essential to make sure your video is polished and flows seamlessly. Once done, create a compelling thumbnail, title, and description that will make your viewers want to click.

A computer screen showing the post-production process

Step 6: Promotion 🚀

Promotion is the final step to making your video go viral. Share your video on social media platforms, send out press releases, and collaborate with other influencers to increase its visibility. Always respond to comments and share your video on relevant forums. Remember, it’s essential to keep the conversation going even after your video has gone viral.

A person sharing a video on social media platform

Creating a viral video takes lots of effort and determination. However, with the right planning and execution and a little bit of luck, anyone could create one. Follow these steps and more insights into its behind the scene to create a video that people can’t stop watching and sharing.

A group of people cheering and being excited