As a local, you have a lot of power to shape your community. One of the most impactful ways you can do this is by supporting small businesses. Whether it’s your neighborhood coffee shop, boutique clothing store, or family-owned restaurant, shopping locally has a ripple effect that benefits everyone.

Here are just a few reasons why supporting small businesses is so important:

1. Small businesses create jobs 💼

Supporting small businesses means supporting job creation in your community. When you shop at local stores, you’re helping to keep money flowing in the local economy, which can lead to more jobs and opportunities. In fact, studies show that small businesses are responsible for creating nearly two-thirds of all net new jobs in the U.S.

A picture of a small business hiring employees

2. You’ll get better customer service 🙋‍♀️

When you shop at a small business, you’re more likely to receive a personalized and friendly experience. Small business owners often take pride in providing exceptional customer service, and they rely heavily on repeat business and word-of-mouth recommendations. By supporting these businesses, you’re helping them succeed and thrive, which means they’ll be able to continue providing top-notch service to customers like you.

A picture of a happy customer receiving great customer service at a small business

3. Small businesses add character and uniqueness to your community 🌈

Let’s face it – chain stores can be found in just about any town across the country. But small businesses offer something truly unique. They can reflect the personality and values of the community they serve, and often offer products or services that you won’t find anywhere else. By shopping locally, you’re helping to preserve the charm and character of your community.

A picture of a small business with unique character and charm

4. You’ll be supporting your friends and neighbors 👨‍👩‍👧‍👦

Small businesses are often owned and operated by members of your community. By supporting these businesses, you’re not only helping to boost the local economy, but you’re also supporting your friends and neighbors. You’ll be helping them pay their bills, put food on the table, and provide for their families.

A picture of a small business owned by someone in the community

5. Shopping locally is better for the environment 🌳

When you shop at a small business in your community, you’re cutting down on transportation-related emissions. Many small businesses source their products locally, which means they don’t have to be shipped across the country (or even the world) to reach you. This means fewer emissions and a smaller carbon footprint.

A picture of a small business that sources their products locally

6. Small businesses give back to the community 🤝

Small businesses are often invested in the communities they serve. They may participate in local events, donate to local charities, or support other small businesses in the area. By supporting these businesses, you’re helping to build a strong and connected community where everyone can thrive.

A picture of a small business participating in a local event

7. Supporting small businesses is more important than ever 💪

Small businesses have faced unprecedented challenges in the past year due to the COVID-19 pandemic. Many have had to shut their doors permanently, leaving communities without the unique products, services, and experiences they provide. By supporting small businesses now more than ever, we can help ensure that our communities stay vibrant and thriving.

A picture of a small business with a "Support Local" sign in their window

So the next time you’re looking to make a purchase, consider supporting a small business in your community. Whether you’re looking for a unique gift, a delicious meal, or just a friendly face, small businesses have a lot to offer. By supporting them, you’ll be helping to create a stronger, happier, and more connected community.

A picture of a happy community full of small businesses