🎥 As vlogging continues its dominance in the digital space, creators have started to experiment with different formats to stand out from the crowd. Two of the most popular styles are scripted and free-styled vlogs. But which one connects better with audiences? Let’s dive in and find out!

Scripted Vlogs

📝 Scripted vlogs are those that are carefully planned and rehearsed. Creators will have a basic outline of what they want to talk about, and then script their narration to deliver it in a polished manner. This format allows creators to present their ideas more eloquently and efficiently. More so, it gives the vlogger a chance to integrate visuals and footage that directly correlate to what is being discussed.

🔑 The main advantage of a scripted vlog is the control it gives the creator. They can have their thoughts planned out to the “T” and choose which areas to focus on. By doing so, the creators can add more value to their audience and present an informative and entertaining piece of content. Additionally, the editing process of scripted videos is often smoother as the creators can anticipate when to cut and add transitions.

🚫 However, there are some downsides to scripted vlogs. Firstly, it requires more time and effort. Creators have to carefully plan, write, and edit their content, which can be a cumbersome process. Also, scripted content can sometimes come off as being too rehearsed and robotic, giving the audience a sense of disconnection.

A person holding a notebook and a pen, symbolizing the creation of a script

Free-Styled Vlogs

🎙️ Free-styled vlogs, on the other hand, are more impromptu and spontaneous. Creators don’t have a strict script to follow and tend to talk about whatever comes to mind while they’re filming. They might have a general topic in mind, but the rest is left to their creativity and improvisation. This style of vlogging is more casual and often feels like a regular conversation, which can be engaging for the audience.

🔑 The most significant advantage of free-styled vlogs is that they’re engaging. Viewers are more likely to connect with a vlogger when it feels like they’re having a conversation with them, not being spoon-fed information. Free-styled content has become increasingly more popular as audience demands for authenticity and down-to-earth relatability increase. This format also allows influencers to showcase their personality and sense of humour.

🚫 However, unscripted vlogs can sometimes be unorganized, and points might not be communicated as effectively. Creators can also go off-topic or ramble for too long, losing their audience’s attention.

A person holding a camera in front of a beautiful background, symbolizing free-styling vlogs

Which One Should You Choose?

🤔 It ultimately depends on your audience and your goals. If you’re looking to create content that focuses on providing value, script vlogging might be the way to go. By planning your content, you ensure that you are delivering an organized, informative, and valuable video. This format is excellent for people who are good at presenting in front of a camera.

🤳 For creators looking for authenticity and audience connection, free-styled vlogging might be better. Creators who are spontaneous and can talk for hours without a break can find it easy to integrate personal anecdotes and relatable details while sharing their perspectives on various topics.

🚀In the end, it’s all about finding a balance between the two formats. Creators need to create videos that give them the space to communicate their ideas authentically and effectively while also entertaining their audience. We recommend that creators experiment with both approaches to figure out which one works best for them.

A person swinging between a scripted and free-styled vlogs sign, signifying finding the balance between both formats.


🎞️ Vlogging is all about creating an authentic and entertaining connection with your audience. Understanding the differences and similarities between scripted and free-styled vlogging formats can help in delivering quality and value to your audience. Remember to experiment with both approaches to figure out which one resonates better with them.

A person holding a camera with a smiling face, symbolizing the essence of vlogging and connection with an audience