Are you familiar with motion graphics? These are basically animated graphics that tell a story. Over the years, motion graphic has become an essential tool in marketing and advertising, helping brands to creatively tell their story and connect with their audience.

In this blog, we will be exploring inspiring examples of motion graphic storytelling in marketing and advertising. We will discover how brands have been able to use motion graphics to increase engagement, grab attention, and communicate their message effectively.

Introducing Infographics 👋

One of the main uses of motion graphics is in creating infographics. Infographics are dynamic, eye-catching visuals that present complex data in a simple and understandable way. They are perfect for presenting statistics and other information in an engaging manner.

One of the great things about infographics is that they can be used across different platforms - from websites and social media to print and billboards. A good example of an inspiring infographic is the one created by the World Health Organization to teach people about Covid-19 safety measures.

An infographic with cartoon characters wearing masks, washing hands and standing apart

Animated Logos 🌟

Animated logos have become a trend in recent times, and for good reason. Animated logos are a great way to grab attention and create an emotional connection with the audience. They bring your logo to life and can help you stand apart from competitors.

One of the best-animated logos out there is the one created by Nike. The Nike swoosh is one of the most recognizable logos worldwide, and the animators managed to bring it to life in a way that perfectly captures Nike’s brand identity.

A gif showing the Nike swoosh coming to life with blue and pink colors moving across it

Short and Sweet Videos 🎥

Short and sweet videos have become increasingly popular in the age of social media. Brands use short videos to communicate their message in a fun and engaging way. Short videos are perfect for capturing attention, building brand awareness, and increasing engagement.

One of the most amazing examples of a short video is the one created by Apple to showcase their new AirPods Pro. The 18-second video is concise, engaging, and perfectly captures the features and benefits of the product.

An Apple Airpod Pro playing music as animated shapes move on and around it

Explainer Videos 🎬

Explainer videos are a type of motion graphic that helps brands explain a product, concept, or service. They are designed to be informative, engaging, and easy to understand. They are perfect for brands that want to simplify complex ideas and concepts or to showcase their product in action.

One of the most inspiring examples of an explainer video is the one created by Dropbox. The video clearly explains how Dropbox works and its benefits in a playful yet informative way. The video has helped Dropbox attract millions of users worldwide.

An animated video showing how dropbox works, with cartoon characters representing people storing files, and clouds coming down to provide the files anytime and anywhere

Social Media Ads 📣

Social media ads are a form of motion graphics that are designed to draw attention quickly. Social media platforms are flooded with countless ads, and your ad needs to stand out.

One of the best social media ads is the one created by Spotify. The music streaming app created a campaign called “Thanks, 2016. It’s Been Weird.” The ad features dynamic motion graphics that perfectly capture the weirdness of 2016. The ad was an instant hit and helped Spotify gain even more followers.

A Spotify social media ad that shows different squares of animation featuring characters and scenes from current events in 2016, with the word "weird" in bold letters over the animation

Conclusion 🙌

Motion graphics are an integral part of marketing and advertising. They help brands tell engaging stories, attract attention, and connect with their audience. We hope these inspiring examples of motion graphic storytelling have inspired you to explore this creative and effective medium further.

Remember, while creating motion graphic, it is essential to have a clear message, and the animation should perfectly match the brand’s identity. Be playful, be informative, be engaging, and most importantly, have fun.

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