Hey there 👋, are you fascinated by UI/UX design? Do you want to keep up with the latest trends in design? Look no further because I have got you covered 💪. This blog will take you on a journey that explains how design trends have evolved over the years with a particular focus on the shift from flat designs to gradients. This blog is perfect for those who are new to design or those seeking to refresh their knowledge.

As the world of design continues to evolve, certain styles and techniques become popular for a specific period. These popular styles are known as UI/UX design trends. These trends are usually driven by changes in consumer behavior, advancements in technology and changes in the way we interact with devices. Understanding these trends can help you stay ahead of the curve in the world of design.

A series of icons that increase in complexity, representing the evolution of UI/UX design

Flat design was the most dominant trend in the late 2000s and early 2010s. Flat design is known for its minimalist use of color, typography, and shapes. It was a response to excessive skeuomorphic design, which attempted to mimic real-world materials on devices. The simplicity and clarity of flat design caught on quickly but had its limitations.

From flat design came the rise of gradients. Gradients add a three-dimensional feel to designs that flat design could not achieve. They became popular in 2017 and continue to be a trend. They are ideal for creating bold and striking visuals that are visually pleasing to the eye.

An image that shows the transition from flat design to gradient

Why Gradients?

Gradients are highly versatile and can be used in diverse ways on different interfaces of a product. They can be soothing and subtle, lively and energetic or dramatic and contrastive. The use of gradients provides visual depth to designs, making them visually appealing and engaging. Gradients also allow designers to incorporate more colors into their work, thereby improving branding and product recognition.

An illustration that displays various gradient designs

Gradients and Branding

Gradients also have a significant impact on branding. By incorporating gradients with a company’s branding palette, designers can create consistency across multiple platforms and applications. When designing with gradients, it is crucial to consider the brand’s personality and target audience. Using the right color palette can evoke specific responses aimed at the desired consumer base.

A graphic of the Twitter logo against a gradient background, highlighting the effect of gradients on branding

Case Study: Instagram

In 2016, Instagram released its new logo with a gradient color scheme, replacing the flat polaroid-like logo of the past. The rebranding was met with mixed reactions. However, over time, people became accustomed to the new logo, and the gradient colors became synonymous with the brand. The logo redesign was a bold move that elevated the brand’s identity.

An image displaying the evolution of Instagram's logo from flat design to gradients

Conclusion

In conclusion, we can see the shift in design trends from flat to gradients. Gradients have proved to be adaptable to different design elements, providing designers with greater flexibility and creative freedom that translates well in branding. Continuing to stay on top of upcoming design trends can keep your work unique and relevant in today’s fast-paced design industry. So, why not experiment with gradients in your next design project?

An image displaying a designer at work on a gradient-inspired design